How to formulate your keywords for the Lightning monitor.
As a review:
On Shopify: Positive keywords have no prefix | Negative keywords have a -
On Supreme: Positive keywords have a + | Negative keywords have a -
Formulating Keywords:
ALL KEYWORDS ARE BASED ON THE PRODUCT TITLE
Here are some examples:Product Title: adidas Yeezy 700 V2 Cream | Keywords: Yeezy 700 Cream
Product Title: Air Jordan 1 Retro High University Blue | Keywords: Jordan 1 High University Blue
Product Title: Dunk High Syracuse | Keywords: Dunk High Syracuse
From the above examples, there are a few important notes:
1. Keywords often consistent of: Brand, Model, Colorway.
2. Try to use the least amount of keywords possible (test beforehand by starting the monitor and seeing if they pick up)
3. Avoid using the SKU as a keyword
